Women will do almost anything to stave off wrinkles but the latest buzz for fighting the signs of ageing has nothing to do with smoothing on lotions and potions, or having the latest laser treatment but about stocking up your kitchen cupboard and sipping your way to a more youthful you.
With many consumers fed up of taking pills, beauty beverages packed with vitamins, minerals and other potent ingredients that work from the inside out are the latest beauty and anti ageing explosion.
From their oriental origin of herbal teas, the choice today has become even more advanced and rapidly expanded into youth boosting super elixirs which are forging even closer links to skin products.
Walk down any beauty aisle and you¹ll see collagen drinks to banish wrinkles, antioxidant juices to erase age spots and the latest to join in, a hyaluronic based drink promising an increased moisture boost from the inside out as well as other age fighting benefits.
(Launched last week) Fountain, The Hyaluronic molecule (Boots ￡27.99) is the first ever water soluble hyaluronic acid (HA), an ingredient normally found in skin creams, supplements and injectables.
Famed for its ability to hold 1000 times its weight in water, almost half of the body¹s HA is located in the collagen of the skin, making it an excellent moisturiser as well as helping lubricate and cushion joints. Other additional benefits of hyaluronic acid include faster wound healing, increased energy, dry skin relief as well as increased mental alertness.
Unfortunately, ageing along with constant UV exposure, rapidly decreases our body¹s supply of HA and it is estimated that by the time we reach our mid 40-s the synthesis of HA is roughly half that required by the body, leading to joint stiffness and wrinkled dehydrated skin. But Fountain claim that a liquid form of HA is absorbed more readily and two teaspoons daily can boost the body¹s HA supply and act as an internal tissue hydrator to help slow down the ageing process.
Another super elixir to look due to hit the shelves soon is a new Protein water aimed to aid weight loss and help restore muscle tone and strength. Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient.
Taking a cue from the world of bodybuilder supplements each 500 ml bottle of Protein Water will contain 25 per cent of the RDA of protein and has been specially designed to appeal to women looking to maintain a healthy weigh, improve muscle strength and to tone up the body.
So it seems drinking yourself younger and fitter is here to stay but can a beauty drink really make a difference and boost your looks?
I believe a healthy diet and lifestyle and protecting yourself from the sun are the main ingredients for looking good and staying younger for longer. Most of the drinks with beauty and skin benefits contain ingredients you should be getting through a healthy balanced diet, i.e. one that is packed with fruit sand vegetables, lean protein, whole grains and good fat.
Still, many makers of beauty drinks argue that sometimes eating well isn’t enough saying that even people who eat a healthy diet have problems with their skin, hair, and nails and that a drinkable supplement tends to be more bio-available to the body and easier for the body to absorb.
True but for me, the jury¹s still out on how effective a beauty drink can be. When it comes to directing nutrition straight to your skin or other parts of the body there¹s no guarantee it will end up there as most ingredients are broken down in the stomach. Good nutrition, genes, controlling stress exercise and sun protection will do more to keep you looking youthful and unfortunately you can¹t bottle that. But, if you do skip meals, diet or lead a very busy lifestyle, then a beauty drink is a good back up plan. And if drinking a supplement makes you feel good about yourself and kick starts a healthier regime, then why not. Here here¹s how to get the most out of them:
*A bottled beauty drink should be in addition to and not replace a good balanced meal.
* Making sure your drink contains less than 10 grams of sugar.
*Drink plenty of water. Staying hydrated is key to your overall health, including your skin. You can also hydrate your skin and get nutrients by eating more fruits and vegetables.
*If you’re looking for a simple homemade beauty beverage, try a cup of tea. In a recent study those who drank a minimum of two daily cups of green or black tea were 20% to 30% less likely to get nonmelanoma skin cancer, the most common type of skin cancer. Tea contains polyphenols, plant chemicals that help fight sun damage -the No. 1 skin ager and also ease inflammation, another skin enemy.
*Don¹t sacrifice your skin routine for a beauty drink. It¹s still important to work on the skin’s surface, too. Products you put on your skin, especially ingredients like vitamin C, vitamin A, and peptides s have a much better chance of making a difference because they are getting where you need.
PICK OF THE BEAUTY BEVERAGES
*Skinade (￡15 for a pack of five bottles www.skinade.co.uk<http://www.skinade.co.uk>) should be taken on a daily basis, contains collagen, vitamin C, B vitamins and Omega 3&6 to help make skin firmer and plumper
*Fountain The Beauty Molecule, (￡24.99 Boots),
One teaspoon a day, contains resveratrol an antioxidant found in red wine that promotes health and longevity.
*Functionalab Collagen10 ￡3.59 stockist to come) Claims to be safer and cheaper than the craze for vitamin and collagen drips and injections, this super dose collagen drink contains the highest concentration of collagen on the market and comes in bottles designed to simply be knocked back like a shot or probiotic yoghurt.